I have been listening to This Week In Tech Episode (133) with an interview with Jonathan Coulton, from Feb 24, 2008. It is a very interesting interview with a musician who has developed a scalable and sustainable business model to support artistic endeavors in the Web 3.0 era. He caters to a niche market and gives them high quality content. This is the Robot in the Woods Publishing Model. That is, producing high quality science fiction stories and robot art.

I like that they refer to him as patient zero, because they are accepting that it is not only a viable model, but it is possible for others to do the same. Please take a listen, but in the meantime, here are a few thing I took away from the interview.

• A niche finds you, but community building is key to success. You don’t need to be famous with a 100 million people, but with 10,000 people, and if its the right 10,000, you can make a living out of it.

• Engagement is critical. You should serve exactly the people you want to serve.  That is people that like the same things that you like.    A high quality audience.

• Meritocracy: You can’t fake goodness. Great things, great content, great people and great ideas will float to the top. “I don’t think everything good rises to the top, but it has to be good to rise”

• “I wanna as many people to hear my music, get famous now, figure out how to make money on it later!” Requires an openness thats about more than just making money or getting something for free. Its about giving your access to a set of things that might interest you. In return, for the artist, a transparency about wanting support is an honest approach is required.  I love a business model that thrives in honesty!

• People still like Tangibles!

• Live and die in the niche. You can’t fake quality. You approach it with passion, doing what you want to do, knowing there are others interested in your work. You enjoy it. You are of the niche.