“Web 3.0 is defined as the creation of high-quality content and services produced by gifted individuals using Web 2.0 technology as an enabling platform” - Jason Calanacis, October 3, 2007. For more information about his work, please visit his website or “Slackers of Web 2.0 Unhappy With Calanacis.”

Visualize Chris Anderson’s The Long Tail, with an third dimension; the z-axis as a measure of accessibility to professional creativity. Long-tail economics. in tandem with this operational Web 3.0 definition usher an end to the market for one and enables individual access to niche based creative productions. The Zipf-Anderson-Calanacis Conical Constant (ZACCC) seems an appropriate name for an economic model based on a sustainable professional creativity in niche marketing.

Consider Andrew Keene’s Cult of Amateur. He offers the correct assessment that in many economic sectors, the traditional Authority is transferred to individuals and that this transfer has resulted in tangible impacts in the form of job loss and loss of revenue. But social movements often result in economic upheaval, but Keene both acknowledges this transfer of Authority to the individual, and argues that Freidman’s flattening should be curbed. Keene takes swipes at the Surowiecki’s Wisdom of the Crowd mentality, but so does Calanacis. His critique of the Wisdom of the Crowds is entirely unique from Keene’s. Rather than a Keene-like attack the phenomenon, Calanacis requires the emergence of the crowd and of a creative authority not offered by Surowiecki. Oh, and Clay Shirky offers the idea of clout in “Here Come’s Everybody: The Power of Organizing with Organization.”

Some other qualities I am seeing about Web 3.0:

• The Open-Source tends to be open and honest
• It delivers a product people actually want
• It encourages partnerships in creativity
• The Web 3.0 has built-in economic trustability
• Ownership of intellectual property remains important, but new licensing models will emerge
• Creative participation is professionalized
• Craigslist-type sustainability in a shift from profit-driven monetization model to a sustainable business practice, which covers both operational and intellectual labor costs

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